Wines & Vines: Premium Boxed Wines Are Smoking Hot

Boxx WinesThough bottles are still the most popular format for wine, premium wine in boxes is the fastest growing major format.

During the recent Unified Wine & Grape Symposium, Danny Brager of Nielsen Co. reported that Constellation Brands’ Black Box is ranked No. 3 and Delicato Family Vineyards’ Bota Box is No. 5 in year-to-year increases among wine brands. He also said that boxes of all sizes represent close to 20% of wine volume sold.

Nielsen has also reported that Bota Box’s 3-liter format is the No. 15 overall wine brand in the United States. The Bota Box brand is up 28%, growing seven times as fast as the total table wine category. Over the past five years, Bota has grown 139%, an average of seven times faster than the table wine category.

CEO Chris Indelicato of Delicato Family Vineyards said the winery sold 5 million cases of Bota Box wines in 2016.

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